April 3, 2021

66. Adam Adams: If at First you Don't Succeed, Learn from Setbacks

66. Adam Adams: If at First you Don't Succeed, Learn from Setbacks

"I see a lot of people that start things and quit. They quit because it was too hard. The only reason they failed wasn't that they weren't smart, talented, or educated. It's our persistence and determination that gives us endless potential"  ...

"I see a lot of people that start things and quit. They quit because it was too hard. The only reason they failed wasn't that they weren't smart, talented, or educated. It's our persistence and determination that gives us endless potential" 

Episode Summary

  1. [00:01:24] Helen pitches a theory to Adam: how his various past lives as a ‘fighting kid’, musician, and Mormon missionary provide him with the creativity and planning to carry into business
  2. [00:09:07] Adam vulnerably unpacks how his unconventional upbringing (part of his childhood raised in a polygamist ranch) influenced his parenting
  3. [00:14:08] Adam talks about turning his health around – how he lost 50 lbs after a tough-love conversation with an important person in his life
  4. [00:22:54] On Over-working Yourself: “some of it was a lie that I would tell myself, ‘I'm working for the kids so that they can have a life. But I realized later on that I was really truly doing it just for me, just because it was my escape and the thing that I could control.”
  5. [00:24:28] How Working LESS made Adam perform better in business
  6. [00:27:26] Helen notices a trend with Adam: why does he love pushing limits? So, Adam unpacks the sixth-grade turn-around.
  7. [00:32:36] How music transformed Adam – ‘it gave me a breath’
  8. [00:34:55] Helen and Adam talk Podcast Strategy: What do you need to SUCCEED?
  9. [00:44:40] Rapid-fire questions

Resources Mentioned

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Helen: [00:00:00] You're listening to who you needed, where I help creators develop health and longevity in their practice. I'm your host, Helen grace. Today I have on my good friend, Adam Adams, Adam and I met on clubhouse a few months ago. And he's since become one of the creators I go to for advice on how to create Epic and quality podcast, episodes, branding, and marketing.

[00:00:22] But what I didn't know is how much of an unconventional life he's led. I asked him to be on who you needed. Particularly because I wanted to pick his brain, but what I uncovered was something even more beautiful from growing up in a polygamist ranch to being an ex-Mormon. To wanting to be a great father and a partner.

[00:00:43] I learned a lot about what it meant to bounce back from adversity, to learn from trials. I hope that this episode serves you. I hope that it grows you as a creator and as a human being. And if you're interested in hearing more from Adam, his new show, the podcast for podcasters are going to be included in the description of this episode.

[00:01:03] Happy listening. Here's Adam Adams.

[00:01:24] So I listened to the podcast, the wind multifamily podcasts that you did. I think that there's some pieces to music that you put into your business because you talk about dissonance and how dissonance plays a role in your gut check. And all of those things. I have this theory, I formulated that a theory about how different disciplines play a role into what we do today because of you actually from that podcast episode that I listened to.

[00:01:50] I believe sometimes the disciplines that you learn in music, for example, the creativity that you foster, the planning, the different theories that you do carry into business, because you ultimately have to know the planning aspect and how to be present with somebody, how to sit in the quiet of what you have to do in decision-making.

[00:02:09] Do you think that's accurate?

Adam: [00:02:11] I do believe that everything that I've ever done has led up to right now. Pros cons relationships, churches, education, bad experiences, car accidents, all in a way. I believe that it was meant to be that, that I was built for this person today to go through these challenges, learn these things and help these people.

[00:02:39] I definitely believe that. And I agree with you that if we can take things from. When I was in marching band, when I failed at this one business, if we can take things from what I learned on a two-year Mormon mission, serving knocking doors, getting said no all the time does help me to be more effective in other things that I do in life.

[00:03:09] It helps me be more effective in managing people. In my relationship with my sweetheart in the nurturing and growing of my kids. I do think that it all is connected.

Helen: [00:03:24] Interesting, actually, how you brought up the subject of how sometimes different adversities that we encounter somehow, all blend together.

[00:03:33] I'm curious about your childhood and how you grew up,  can I get your permission for you to share,

Adam: [00:03:41] please do I'm an open book on every account   you shared with me that you grew up in a polygamous ranch and.

Helen: [00:03:49] I'm not familiar growing up in an environment like that. So, I'd love for you to share.

Adam: [00:03:52] I was born on an actual ranch where, and where we milked our own goats for meal. We ate our own chickens. We had our own gardens, it was out in the middle of nowhere because my biological father had several wives because that's what their belief was.

[00:04:12] My mom was actually the only. Kid of my grandparents, children out of eight children who joined this church, but she could only do it for some time. So yeah, it was growing up. There was, there was, we had a big generator because there's no electricity, just a generator. And there, there was a few trailers that were in an L shape and each wife of six had a different, a different trailer with her kids and bio dad.

[00:04:43] He would. Yeah, it's weird. It is odd to most of us because we wouldn't expect acceptance of this type of thing. The thing that I was going to say is that wife number one was the one who was supposed to pray and say, you need to go and procreate with wife number three tonight. And so, it was supposed to divinely come through her.

[00:05:06] And so that's how it was done. So, he would spend , , at a seven nights  he would basically just spend one night a week with each of his wives and kids. So, I think part of what you're alluding to know that I've kind of given a solid background, so everybody can kind of visualize what it looks like.

[00:05:26] There is. My mom wanted out. She wanted out almost immediately. She, it was hard. I mean, it's hard for anybody to ask for a divorce or ask to split up and it's cause you always it's , what are what's going to happen with the kids and how is this dynamic? And she just, she said, Hey, I'm going to leave.

[00:05:45] And he goes, you can go, but you're not taking my kids. And so, she stayed. And then she said again, I'm G I'm, I'm going to leave. I want to, I want to take the kids. And he, she, he said, you can go, but you you're not taking the kids. And she was about 19 years old. I think he was 43 at the time. She is not okay for most of us to think of.

[00:06:06] She left. She went to college and got her computer programming degree, but here my full-blooded bio sister and I with my other 20 brothers and sisters. Are without my mom and never seeing my bio dad.

[00:06:25] We're being raised and passed around

[00:06:27]so I got in a lot of fights.  I beat up me. My older brother, Chuck and my older brother, John and my older brother, Spencer, and my older brother. Oh. And I would just beat them up.   It was, that was how I showed that I wasn't as small as I look, but    the other mothers just finally said, we can't deal with him.

[00:06:46] He's too much. And so then, , bio dad said it was cool to go live with my grandmother. We lived with my grandma. I had my fourth. Birthday with her. She put a, what was that? Coconut shavings on my cake. And I was , what is this? I was so mad. She goes, it's coconut. I never heard of coconut because you don't have that on the farm.

[00:07:08] But I go, I hate coconut. That's the worst thing to say on your fourth, fourth birthday. I had my fourth birthday with my grandma and soon after I moved in with my mom as a single mom, we didn't, we couldn't afford a car. She, we were on food stamps. We walked everywhere or took the bus. She was working, having us in daycares and I just kept getting kicked out of daycare.

[00:07:32] I got kicked out of all the other mothers’ homes and or trailers, I just kept getting kicked out of daycare after daycare school, after school. And I was, it was tough for my mom and she finally met my stepdad who I just call dad. He's amazing. And he's really taught me love and everything else.

Helen: [00:07:54] Yeah. I'm curious because how has that influenced your relationship with your kids, knowing that you didn't have the most conventional upbringing and you have two boys?

Adam: [00:08:05] Yeah, well, there's definitely pros and cons because of it. In many ways I try to be as open-minded as possible and to try to let them be themselves and, and to love them unconditionally, partially because it's back with my mom and having my, my stepdad.

[00:08:35] I really did feel, , unconditional. Love unwavering.  You keep getting kicked out of places. It sucks for me. I keep having to take people to the doctors. I've done some bad things when I was a kid breaking ribs and other things of, of, of people that we shouldn't talk about. But I was very small.

[00:08:56] Anyways. My mom always loved me and  she's like, what are we going to do with you?  Comes to me and just opens her heart to me and just like cogs me. So, growing up with my kids ever since then with my children, I've tried a couple of things to try to a, to give them more structure than I had, because I had a lack of structure

[00:09:20] so I'm a little bit harder on my children than my parents were to me where I show them their boundaries and I give them the consequences. But at the same time, I'm famous for this among all my friends. I always tell my kids and I, I, I drill this into them. I say it and all this doesn't make sense to everybody listening.

[00:09:48] And that's fine, but  I'll say stuff like if you hit your brother, do I love you?  Yeah.  If you kick, do I love you? Yeah.  If you lie, do I love you? Yeah. And I really just want to drill it in that they can talk to me about anything, and I'll have an open mind. It won't matter who they are, how they are all still love them.

[00:10:15]  I guess that's what I care about the most is that the kids know that. I'm never going to disown him or not love them just because they hit their brother lie to me. So,

Helen: [00:10:29] yeah, I was raised with a lot of love, also a lot of unconditional love, and I am very close to my family. My curiosity always overcomes the list of questions that I have Adam, because what I've learned about you is that your generosity is like deeper than any other human being I've probably ever met.

[00:10:48] What I mean by that is. Whenever you talk. I know that your heart is on the line. You're always willing to give. I remember I watched a video that you did said you were a, Go-Giver not a go-getter you weren't out to get something in return. You're always willing to give back. They say that when you grow up as a kid, without a constant mother figure a dad figure.

[00:11:08] You eventually act out because you don't have a sense of structure and stability. So, you're being who you needed for your kids. I appreciate that. There's, there's a lot of people out there who choose to resent what they've been through, but you're constantly willing to be there for people. I just want to say thank you.

[00:11:25] I want to appreciate who you are as a person. There's one story that I want to talk to you about, about your sweetheart, and then you put it in the, in the podcast guest form. I want to unpack that with you. You took out how you got into a fight with her, and it motivated you to kickstart your health and lose 50 pounds.

Adam: [00:11:45] There was actually a pretty serious fight. Where I was drinking a lot and I would say five to six beers, six to seven nights, a week, five to six, six to seven nights a week. And it was like water to me. I was ignoring the kids. I was working super hard in my business and I was actually resenting the kids.

[00:12:17] This is how I felt at the time I had to  take them to daycare. I had to  take them over there. And I remember thinking a lot, not, not just once,  my kids are slowing me down in my business.  I could be so much more successful if I, if I just was by myself and I could, I could focus because I could be an easy workaholic instead of an alcoholic.

[00:12:40] I could easily be a good,  workaholic just get all this stuff done. And I remember thinking, Oh, it's my kids. So, I'd come home, drink all these beers and go to sleep and wake up fairly hung over with very little sleep because I was working and ignoring the kids and, and my, my sweetheart was my refuge.

[00:13:02] And she had never until this day, she'd never, she'd always just loved me for me. I've always just been an enabler and and was good with whatever. And then one day she, she was saying I'm not the type of person that she sees being with. Ultimately, and, and I, I remember just being so surprised here we are  breaking up because she doesn't see it.

[00:13:27] It was because I was drinking more than, than I should. And it scared her because she had family that was alcoholics and , all that. And then additionally, I wasn't exercising. I was eating only Wendy's and McDonald's every day now, about four years ago,

[00:13:46]She's  like, you're awesome. You're nice. You're fun. You're friendly, but you don't have the habits of the type of person that I think that I'll be with for the rest of my life. And that kind of struck me and I, and I, , tried to get out of it, but I didn't do a very good job very fast.

[00:14:06] And. We, we didn't break up. I think we were on the verge of it at the time, but just cause not, we weren't fighting, we never fought. It's just this one time. And I went to a mastermind I've in 2018, I think I spent a hundred thousand dollars on being in masterminds and coaching programs.

[00:14:28] And in 2019 I spent even more, this was in. December of 2018, where I was in Palm beach, Florida with about 40 other high performers. And we're supposed to get in front of the room to, to get help with our business, to help other people. And then to, , you have a give and ask. And I couldn't think of anything.

[00:14:58] Business was fine. It was just my relationships that were falling apart because I wasn't really putting enough attention. I got up in front of everybody and I go, I go, can I just say, I just want to be a better dad. I just want to be a better sweetheart. Just to be a better dad. I'm messing up in all these arenas and you've seen me cry now.

[00:15:19] They got to see me cry then. And, and people started coming together and giving me all sorts of tips and tricks. And so, I challenged myself a couple of things. The main one was gratitude. I wanted to challenge myself that every morning I would close my eyes,  in prayer and express, gratitude, feel gratitude.

[00:15:43] And anytime I was stressed, I would pause and just feel grateful through the stress. And at night I would try to, I was really consistent with the morning. The next thing that I was trying to do is get outside a little bit more. So, I was starting to go for walks and get some  vitamin D and just, I still felt stressed.

[00:16:06] I still felt busy, but I, I just was like, I'm just going to get outside. And then the last thing. Is these 30 packs of beer that would only last me Sunday to Sunday, Sunday to Saturday. Usually I, I just stopped going in that aisle. I just stopped  even going past it. So slowly got more into exercising from there, but these were the baby steps that just got me to another place.

[00:16:34] And since then, and I never even thought that I was fat. . Back then I never even thought, but I've lost 51 pounds and, and that that's got to be a lot on anyone. I'm six feet tall. And I'm sure that that helps me hide it a little bit, but yeah, I lost 51 pounds. I drink maybe once or twice a week on date night and maybe sometimes on a Friday night.

[00:17:03] And, and for the most part, winters changed it a little bit.  I am really regular at, , riding my bike every week and all of these things compound on each other. The more you take time to express gratitude, the more kind you are to your kids. The more time you spend with the kids, the more money you make.

[00:17:24] And you're wondering how, because you're just spending time with your kids and  I'm ignoring my business and it's doing better. Now, the more you show up for your team, your employees, and you can grow that team and cultivate a culture of people that feel like on conditioning loved as well, like in your team.

[00:17:44] And the prouder you are of yourself. So, the more, , intimate you can be with your sweetheart, and that makes you feel better to, to lose more weight, too. Eat a little bit better. And it's just these micro changes, like in the book compound effect by Darren Hardy. It's just, it just makes me think.

[00:18:06] I just needed keep doing small things on a regular basis. Changing my habits, like atomic habits. I don't remember the author right now, but change changed some of my habits. But small ones and do it consistently over time. And they literally compound on each other where I'm lighter. So, I get out of bed faster, my guts, not in my way as much so I can get up really easy.

[00:18:33] Pushups are easier cause I'm 51 pounds lighter, , I'm faster on the bike. So, it's more fun to be on the bike. So, I play on the bike more. And that makes, , intimacy with my sweetheart better. That makes when my kids are like, play this game with me, I don't want to always play.  I'm sorry, I'm a human.

[00:18:53] I don't always want to play the things that they want to play. I have other thoughts, other priorities in my, on my selfish side, but it's , dad, can you, can you play this video game with me? Do you want to play chess with me? And I just, I have to actually still take a breath and I'm like, I would love to just, it takes me  a second.

[00:19:14] I'd love to play. It's really amplifying everything else.

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Adam: [00:20:07] them made me feel powerful.  I had control on something  I could achieve something  my name was growing in the real estate space and people were recognizing me and that felt good. So, if I went and it was becoming a workaholic.

[00:20:29], some of it is consistency. Some of it is variation. And I felt like with my work, I was getting almost all of the six human needs. And, and so it was. Something that I felt like could fulfill me.

[00:20:48] And I didn't think that I was the best father I tried to be, and I still know that I'm not, but at the time I just, I felt like man, I shouldn't have yelled at my kids that that's coming from inside. I have a short fuse. And so, it rather than focus on. Trying to be a good dad and stop yelling. I can control this thing over here.

[00:21:14] So let me just focus on it. And some of it was a lie that I would tell myself, such as I'm doing, I'm working, I'm doing all this for the kids so that they can have a life. But I realized later on that I was really truly doing it just for me, just because it was my escape and the thing that I could control.

[00:21:39] And at the same time, if I've really cared about the kids, then I wouldn't ignore them in their most important years of their life and start to divide us and make us battle each other. Right. If I really cared about them, I would look them in the eye. When they asked me if I could play this video game or go outside and throw the ball, then I just say yes.

[00:22:11] So I started doing that. That helped a lot. And what the weird thing is, my income went way up because I started actually having to systemize things a little bit and hire people. And now I'm making a lot more money, but without having to. Do the work  for every month I'll make several thousand dollars just sitting there.

[00:22:39], just like, if I don't do anything again, my, all my bills are paid for. And, and, and so I'm fine. And mostly that became so, because I actually. Found a way to offload the tasks that I was doing onto somebody else who can do it way better, way faster and, and can train somebody else to do it also. So, anything that got value now I can, now we're just getting more value with less of my time,

Helen: [00:23:11] knowing that your relationships, when you cultivate them better.

[00:23:15] Your business does better. All of these things get better and I'm realizing with the pandemic work has been my way of controlling things of this. Just makes sense to me with the mic. How have you maintained health? Cause I, I always see you hanging out with your kids, with your sweetheart. You just went on vacation.

[00:23:32] How do you keep yourself sane? Really?

Adam: [00:23:35] It came down to doing something that I enjoy and is also exercise. So, it became mountain biking for me, whereas doesn't feel like a chore to stay active. It feels super fun to go off the jumps and, and to go down the Hill as fast as you can, and to practice going on just your front tire or doing wheelies or getting over this obstacle, it's a challenge.

[00:24:04] And I think with people like you. And people like me. I think we like challenges. I think we enjoy them. I think we like pushing ourselves and this is kind of this extra thing that I've been able to do during COVID, even with gym's closed down and all of that. I can, I can still get the sun, get the fresh air, get my heart rate up and work my muscles.

[00:24:32] And it's a blast.

Helen: [00:24:33] I'm noticing a trend, Adam, from when you were super young to now, you've love pushing your limits. That's who you are as a person. I feel we were born that way. Have you loved getting into fights with people you love your body? Could do you switched careers? You wanted to get good at real estate.

[00:24:51] You got to get it passive investment. You got, you wanted to be better, dad. There's this, it's almost a hunger of how can I be better at this? What can I do to push that?

Adam: [00:25:01] Yeah. And I don't even know cause I'm not a scientist. I'm not sure. What is it that we're born with what's nature and nurture, ,  was it because when I was in grade school and dyslexic and add, and, and I was the dance of the school and got made fun of, because I couldn't read that I.

[00:25:22] That I felt like I had to prove myself. And that became a thing where I started being really good at proving myself there and shutting up the people that were making fun of me. And I have always felt that way or are or is it on your side  somehow just part of my DNA that I enjoy it. I don't know the answer.

[00:25:46] But I I'd be interested to learn more about myself in that way. Now

Helen: [00:25:50] I'm curious. What was school like?

Adam: [00:25:51] Growing up when I was growing up was pretty, pretty tough.  I failed almost everything in and because it was either boring or uninteresting or I was just super bad at it. Like anything about reading or writing or reading comprehension?

[00:26:09] Oh, geez. I was the farthest thing from it. And we were taking these tests in sixth grade, which in Utah, that's the end of elementary going into junior highest seven. But in sixth grade I took these tests and  he's bad at this bad, at this bad at this. And then science, he was awesome at and math.

[00:26:29] They thought that I was  some genius. It was  off the charts. I was doing geometry and algebra before ever learning it. He needs to skip junior high math because they don't have anything high enough for him.  It's the patterns. That's the good thing for me, that easy thing for me, math, I do it all in my head.

[00:26:48]Everybody's like, Hey, how much is the tip? It's 27 83. They're like, what do you mean? Just 27, 83, that's, , that's your 20 plus percent. So. 

Helen: [00:26:57] That makes so much sense. Why music was your thing when you went off to college and why investing just kind of came easy to you?

[00:27:05] Pattern recognition, you said comes easy and I'm wondering maybe that's what makes you successful? Cause I've read a bunch of books. Some of the most successful people, Dax Shepard is dyslexic. Lewis Howes is dyslexic. It's not what you're bad at. It's actually what you're great at. When you continue to develop to develop those skills, they just enhance into something better.

[00:27:28] I think it's the people that try to be good at everything that ended up failing at the things that matter most. Because if you that quote, master, if you're good at everything, you're good at nothing. Or what's that quote the,

Adam: [00:27:42] if you're talking to everyone, you're talking to no one, I got that quote. Cause I talk, I talk about that for podcasting all the time, but.

[00:27:49] Master of everything. It started for me in seventh grade where someone told me that I was a fast runner. I wasn't able to be on the track team in seventh grade. Cause I got a 0.38 grade point average. So, they wouldn't let me do it. But in eighth grade, I ended up breaking a couple school records. And in ninth grade I went to a totally different school.

[00:28:21] And I think I set six or seven school records, which is literally unheard of, but I was focusing only on, , running I'd run five miles every day. I would  jog five miles every day. And then, and then I would learn the patterns. I would learn what it felt like to throw the discus. I would be like, all right.

[00:28:39] If, if it feels like this, it goes super far. So, I, it was less about how hard I was pressing. I wanted it to feel the way that it felt and make a pattern and do this. If it goes digital, it'll do it. And now I just got to make it the disco, duh, every, every track meet. Right. So, yeah, it was  all about patterns and the same thing with music.

[00:28:59] But with music, it became something. You remember how I told you that I fought all the time? Until sixth grade I got kicked out of an insane amount of,  afterschool programs and  three elementeries I think I was in. The office every single day, but I, I got kicked out of three elementary, so it was really frustrating for my mom.

[00:29:26] But once I started playing music, I started recognizing patterns of music and started  finally becoming someone that could look people in the eye when I spoke with them. And finally, Becoming someone who could breathe. And I'm not saying we're the best at this even today but take a breath before I reacted.

[00:29:57] It was  just the music was that thing.

Helen: [00:30:00] You weren't obsessed with being amazing or getting straight As at everything. I was the opposite. I wanted to Excel at everything that, that it's only, now that I'm discovering. Okay. A media, a sound. I love talking to people. Do you think that you got there at an early age because you just focused on what you were good at?

Adam: [00:30:19] Yeah, that's interesting. I don't know the answer, but I think that there's a significant part of it that comes from on one and being laughed at for not being able to read out loud in school and never paying attention in class. And. Kind of being a little bit of a loner. I didn't know how to approach situations with people.

[00:30:50] And so two main things happened when I started playing in the band. One of them was a little bit of comradery with other people in the band when they said you did good at, , helping the symphony sound good today.  Your part was really good and starting to. All right. , I'm part of something bigger than me.

[00:31:16] Yeah. I

Helen: [00:31:16] mean, this is what I study in school. We learn how your environment and what you do affects your brain and your function. And I think that music always acts as an outlet of creativity actually triggers a part of your brain that allows for expression and just transitioning into podcasting, you’re entering into podcasts for podcasters, where it.

[00:31:39] In a lot of the podcasts that I've listened to you talking, it's been mainly investing in real estate and numbers. You're seen as the real estate professional and the investor professional, but even in getting to talk to you for an hour, there's so much more to you than real estate, even though you are very good at it.

[00:31:57] And you're talented in it. You're starting the podcast for podcasters. What do you want out of that podcast?

Adam: [00:32:04] Well, one of the things that I want is to. Educate and inspire others to be able to take a path where I've seen the patterns, be able to get them to where they need to go. Most people that try to motivate and inspire people to start a podcast, they speak to the wrong things, just in my own opinion.

[00:32:34] Anyway, they're always speaking to. Just start, just get your message out there. It doesn't have to sound good. You just need to get your voice. And, but the problem that I see a lot and your podcast is not one of these, your podcasts is crushing it and getting huge results. But for the most, for more than 90% of people, they just never get very many listeners anywhere close to what they ever expected.

[00:33:07] And a lot of them end up quitting the podcast after starting it because they face off in large part because they haven't learned how to systemize it. And additionally, because it is not getting a lot of results, so it's a lot of work, no results. Of course, they're going to leave it. And so, for me, I've found.

[00:33:36] A different way to, instead of going ready, fire aim to go ready, aim fire. And it hurts some people's feelings. Don't tell them to spend time focusing on the quality of it or the messaging of it or who their avatar is. You're just slowing them down and they might not start. But for me, it's , Look, I can inspire you to start the podcast, but let's chillax.

[00:34:02] Let's make sure that we're going to do you utilize a pattern that will produce great results. So, we, we S we start by, we start by understanding the avatar and understanding what you want out of the podcast. And I'm sorry if that offends people. Wait, you want something out of your podcast? Yes. You should probably be monetizing it somehow.

[00:34:31] You should probably get fulfillment out of it. Somehow. You're not going to get fulfillment. If nobody's listening, you'll only get fulfillment. If, if you have ears with their earbuds in.  Regardless of what you want, if we start by knowing exactly what it is you want, what your unique proposition is.

[00:34:51] And what your avatar goes through and needs. And we solve the puzzle ahead of time. Now we're asking the right questions on the podcast. Now we're having the right guests on the podcast. Now we're having the correct intro. A 15 second intro needs to be compelling and bring people to you. Or else there's no reason to have an intro cause you're not capturing attention.

[00:35:22] And so people are  ready, fire, aim, ready? Fire aim. And then these people get into podcasting and they go nowhere with it and they quit it. And they're like, that's too hard. And, and I failed at it and it's my fault. And maybe I needed to have followers before I started. You don't need a single follower.

[00:35:40] The podcast is what gives you the followers. And I've learned some algorithms within Apple that if in the beginning, If you, if you do a couple of things, if you do a pre-launch, once you understand your avatar and what you want out of it. If you start doing a prelaunch by telling your own followers, friends, and family, I'm starting a podcast.

[00:36:04] It's on this. Give me feedback on this, this and this. There's a lot of things  with how you place your social media, that you can get more traction just on social media, because most people they post and only the couple of people see it. Maybe it gets   one comment. But if you, if you do it a way that we already know gets results on the social media post, everybody's going to see it on that as your friend, they're all going to see it.

[00:36:31] You're going to get hundreds of likes, dozens or hundreds of comments, and people are going to be behind your movement before you ever start. So that prelaunch is critical in order to have a full launch. So that's. The next part, the third part is that you really need to have a strong launch and everybody else is , if you build it, they will come

[00:36:56] if you build it, they will come. I always believe that. And that's how I started my first podcast, but I only had 20 downloads per episode for you for over a year, 20 downloads per episode. And it was like, I'm putting out three episodes a week. And I'm not even getting a thousand downloads per month. How could it be to put out a dozen episodes and still be under a thousand?

[00:37:21] And everybody told me if you build it, they will come. You just have to quote, have a platform and then they'll just find you. And I've learned through my failure. As well as lots of people that I followed and studied in the podcasting space that you you've got to really do something remarkable in the first eight weeks in order to allow Apple, to even show your podcast to others.

[00:37:52] So it, instead, you've got to. Get that pre-launch. And then during the launch, you should be calling up lots of friends, family, getting them to download rate review after they listened, by the way, huge thing that they don't give you a review, unless they've listened to it or else it's going to go against you, just, sorry.

[00:38:11] Sorry. To speed up the answer, I've, I've noticed that you have to control it each. Step of the way, a certain way in order to get the results that you want to get.  Our clients, now that do the system, the way we give it, most of them are ranking three times higher than the top 1% globally, five times higher and all the way up to nine times better than just the top 1%.

[00:38:40] Our only guarantee is top 1%. So far, nobody's just top 1%. We take screenshots of their stuff on four different platforms and they're ranking, , 0.5% all the way up to nine times better than the top one. We figured out how to control it, where to share it, how to share it.

[00:39:04] Psychology of the persuasion, the way the words, the copy is in the show notes, in the title on the ads, it's sounds, it's more scientific than it is an art to me. Anyway, podcasting is an art too. Definitely the host, but the, the, the way to get it in front of people needs to be based on science. And the biggest problem is we've had several, not all several, because I don't even know how to exactly get on the new and noteworthy, but we've had a couple clients that do get on new and noteworthy.

[00:39:44] But when they do that and they're, they're showing up, , top 10 in the business category, top 10 in the entrepreneurship category, top 10 in the investing category. And top 10 in the, in the new and noteworthy category, you've hacked the system and now Apple's posting you everywhere. You did what you needed to do.

[00:40:05] You,  hacked into the system and now you can be hands-off and you're getting  way more listeners, because Apple says. Oh, something special about this. They're always by the way, split, testing your podcast in some somebody else's AB test and. Yours. Isn't going to get traction. They cut it off. But if you're starting to get  a surprising amount of traction, they say something, something there's something about this.

[00:40:32] So they actually start promoting you and that allows you to, to stop and you get more listeners, downloads, ratings and reviews than almost anybody else who's trying. If you can launch and get yourself ranked and into, into the top 1% in a short period of time. You just, your show just gets exponentially larger while if you don't do that, you're really struggling for years,  or months until you quit, , just to kind of get that out.

Helen: [00:41:05] I always like to end it with a little bit of lightning round questions with some pod decks at the end of your life, I'm going to ask you some philosophical questions at the end of your life. What would you want to be known for?

Adam: [00:41:16] Dang. That's good. That's really good. Well, all in all, I would like the people that came to the funeral and spoke it on the eulogy.

[00:41:31] I would just want them to save that. I was honest and had integrity in everything that I did. I don't care about much more than that, but I would like to leave a legacy of. Honesty and integrity.

Helen: [00:41:51] Okay. One last question. If you had to teach a class on one thing, what would you teach? Let's say you have to teach us for the rest of your life. So, it has to be pretty good.

[00:42:02] Adam: [00:42:02] Persistence and determination are omnipotent. Genius won't get you where you want to go. Education won't get you where you want to go talent won't get you where you want to go. But if you always persist, bury your head, focus, and stay determined you will have everything in this life that  you ever want. I see a lot of people that start things and stop them. That start things. It was too hard. So, they quit. Like the podcasts, like getting into real estate, like starting a new business, like sometimes even going to school.

[00:42:47] And the only reason they really fail is not how smart they are or talented they are or how educated they are. But specifically, it's their grit factor. So. Calvin Coolidge. I didn't quote it perfectly, but basically persistence and determination will give you endless potential

Helen: [00:43:08] so much Adam, for being on this podcast.

[00:43:11] I had a lot of fun. I did. This was, this was amazing. Thank you so much for your

Adam: [00:43:15] time. Thank you. I really appreciate it. Yeah.

Helen: [00:43:19] Have a great day. I'll probably see you in the clubhouse space anyway. Awesome.

[00:43:26] Well folks, that's the end of today's episode. If you enjoy episodes like these, go ahead and hit, follow or subscribe. I hope that this energized you to become who you needed. See you next time. .